Conscious consumption is important if we want to avoid exhausting our freshwater resources. Together with our Belgian partners, we are therefore committed to raising awareness, with the aim of changing behaviours.
The pressure on our water resources is constantly increasing, and our consumption also puts pressure on freshwater resources elsewhere in the world. 75% of the products we consume are imported from other countries. For example, we import a lot of water, sometimes from regions where water is already scarce or where the population does not have access to safe drinking water.
Together with education bodies, civil society organisations, companies and local authorities, we are working on raising awareness among citizens. We encourage them to take action.
What we do?
- Awareness campaigns for sustainable water use to a wide audience, like the Water Challenge;
- 2-year water project in schools for teachers and principals;
- An offer on the water footprint, for civil society organisations and local authorities;
- Wereldwaterdag@school: a major awareness-raising moment on March 22 (World Water Day) with a global setup, in hundreds of Flemish schools;